Updated evaluations for fourteen major CDP vendors suggest major architectural shifts

Today among media CMS licensees I see frustration above and beyond what their enterprise peers experience

In times of economic uncertainty and potential belt tightening, your organization will face a dual challenge: how to streamline operations while still improving the effectiveness of your marketing efforts.

You’ve probably heard of "Human in the Loop" approaches where human intervention gets integrated into the AI workflow, improving accuracy, fairness, and ethical decision-making. While this concept makes sense, in reality, at Real Story Group we’re seeing a new paradigm emerge: the "Lawyer in the Loop."

What's going on, and what does it mean for you, the MarTech leader?

Enterprises running Sitecore XP have come to a crossroads. With Sitecore pushing XM Cloud as the natural "next step," the question arises: is migrating truly the best path forward?

Watch RSG Founder Tony Byrne give a candid assessment of how large enterprises should address Salesforce from a MarTech perspective.

Exclusive New Advisory Paper on the CDP Marketplace for RSG Subscribers

Atlanta is a hotbed of industry and over the next few weeks it will be the host to several great discussions around today's realities and the future promises of Marketing Technology.

Watch this recorded webinar, “5 Reasons Your DAM is Even More Important in 2025.”

With Salesforce, it’s always worth asking: what’s real and what’s not?

Scott has joined Real Story Group as Principal Analyst

Key themes reflecting shared challenges, innovations, and future directions.

Many struggles will bedevil a MarTech program when vendors and consultants push these common myths

Join us for an exclusive 30-minute webinar to learn about the key trends and insights to help you make informed decisions about the future of your digital platforms.