The term CRM can take on very different meanings -- you'll want to align around just one.

OpenText is reintroducing itself under new leadership, new structure, and a louder AI narrative. But for marketing and content leaders, the core question isn’t whether the re-org signals a bold new future.

Marketers are chasing the next AI win - faster content, smarter insights, automated decisions. But the organizations actually getting return on investment from AI in marketing all share one thing in common: they built the foundation first.

All too often you the MarTech leader get sandwiched in the middle

Personally, I don't understand what Sitecore is doing here

The slogans change, but the underlying misconceptions don’t

This Thanksgiving, Tony and I decided to do something different: set aside our usual skepticism and focus on gratitude.

Many enterprise MarTech teams are piloting AI services across different channels. Somewhat fewer are pushing prototypes into enterprise-wide production amid questions of cost, consistency, and readiness.

Are you taking the right steps to advance your MarTech career?

We can declare a victor: composable MarTech - Digital stacks have won

Why CDPs refuse to fade away...

I’m very excited on your behalf about the next phase of enterprise customer content management

A single customer view is not a one-time project; it's an ongoing process that requires constant adaptation

Some MarTech vendors are “zombies” — drifting through the market on legacy code, outdated R&D, or dwindling venture cash.

Some advice to share, tailored specifically for MarTech leaders