The term CRM can take on very different meanings -- you'll want to align around just one.
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From the Blog
OpenText is reintroducing itself under new leadership, new structure, and a louder AI narrative. But for marketing and content leaders, the core question isn’t whether the re-org signals a bold new future.
Marketers are chasing the next AI win - faster content, smarter insights, automated decisions. But the organizations actually getting return on investment from AI in marketing all share one thing in common: they built the foundation first.
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